Executive Producer · New IP & Live Multi-Camera Programming

New IP.
Live culture.

Social-First Franchise Development  ·  Cultural Event Coverage  ·  Creator-Led Formats

I develop and execute original programming built for digital-native audiences, blending editorial storytelling, live cultural moments, and scalable studio infrastructure. As an Executive Producer for new IP and a Director / Show Caller for multi-camera productions, I’ve led teams across format creation, franchise expansion, and live-to-social execution designed for engagement, retention, and cultural relevance.

Start a project Browse the work

Franchise & Original Format Development

Executive Producer · New IP

Studio-built recurring programming designed for personality, audience retention, and multi-platform distribution, format architecture, creative positioning, studio design, and long-term franchise scalability.

TikTok Live TV, Season 4 Original IP
TikTok Live TV, Season 4Episodic vertical format
Live On Air, clip 1 Original IP
Live On Air, 1Vertical studio podcast
Live On Air, clip 2 Original IP
Live On Air, 2Vertical studio podcast

YouTube Long-Form Series

Love at First Bite · LAtryguy

Food-led long-form built for YouTube, creator-driven series, taste-test formats, and dating-by-cooking episodes engineered for watch-time and repeatable IP.

Love at First Bite EP1, Bachelor picks a date based on their cooking YouTube
Love at First Bite, EP1Bachelor picks by cooking only
Italian Chef Tries Los Angeles Italian Food YouTube
Italian Chef Tries LAFood review series
We Rated the Most Iconic 90's Foods YouTube
Most Iconic 90’s FoodsRated & ranked
Strangers Try Each Other's Mac n Cheese YouTube
Strangers Try Mac n CheeseTaste-test format
I Tried the Hot Ones Challenge, the hottest pepper on the planet YouTube
The Hot Ones ChallengeHottest pepper on the planet

Cultural Tentpoles & Red Carpet Editorial

Executive Producer + Director / Show Caller

Live coverage and rapid-turn editorial packaging built for cultural immediacy and vertical-native distribution, balancing celebrity access with real-time cultural storytelling and immediate digital distribution.

Live Fest 2025, clip 1 Red Carpet
Live Fest 2025 to 1Red carpet coverage
Live Fest 2025, clip 2 Red Carpet
Live Fest 2025 to 2Red carpet coverage
TikTok Awards, clip 1 Red Carpet
TikTok Awards, 1Cultural cut-down
TikTok Awards, clip 2 Red Carpet
TikTok Awards, 2Cultural cut-down
Grammys red carpet Red Carpet
GrammysRed carpet integration
Emmys, clip 1 Red Carpet
Emmys, 1Red carpet editorial
Emmys, clip 2 Red Carpet
Emmys, 2Red carpet editorial

Multi-Camera Broadcast & Music Programming

Director / Show Caller

Concert and performance programming engineered for immersive live execution and vertical engagement, live switching strategy, camera choreography, and editorial pacing that turns large-scale performance into platform-native storytelling.

In The Mix, Zara Larsson, clip 1 Live Music
In The Mix, Zara Larsson 1Multi-cam live music
In The Mix, Zara Larsson, clip 2 Live Music
In The Mix, Zara Larsson 2Multi-cam live music
In The Mix, Zara Larsson, clip 3 Live Music
In The Mix, Zara Larsson 3Multi-cam live music
In The Mix, Demi Lovato, clip 1 Live Music
In The Mix, Demi Lovato 1Multi-cam live music
In The Mix, Demi Lovato, clip 2 Live Music
In The Mix, Demi Lovato 2Multi-cam live music
In The Mix, Demi Lovato, clip 3 Live Music
In The Mix, Demi Lovato 3Multi-cam live music
Multi-Camera Concert Broadcast, clip 1 Live Music
Multi-Cam Concert, 1Live switching · choreography
Multi-Camera Concert Broadcast, clip 2 Live Music
Multi-Cam Concert, 2Live switching · choreography
Multi-Camera Concert Broadcast, clip 3 Live Music
Multi-Cam Concert, 3Live switching · choreography

Interactive & Field-Based Formats

Format Development

Audience-participatory programming designed to blur the line between studio and street, real-time engagement formats centered on community voice, spontaneity, and shareable field storytelling.

Live On The Street, Trivia, clip 1 Interactive
Live On The Street, 1Trivia · field-based
Live On The Street, Trivia, clip 2 Interactive
Live On The Street, 2Trivia · field-based

Branded & Cultural Integrations

Executive Producer

Entertainment-driven cultural activations developed to feel organic to the audience experience while supporting platform partnerships, franchise storytelling integrated into native programming without disrupting audience trust or tone.

Squid Game Season 2 Activation Branded
Squid Game S2 ActivationFranchise integration

Creator Ecosystem & Studio Programming

Executive Producer

Recurring creator-led formats designed to elevate emerging voices and sustain community engagement, scalable studio programming that centers creator identity, conversation, and audience interaction.

Creator Hot Seat, clip 1 Creators
Creator Hot Seat, 1Creator-led studio format
Creator Hot Seat, clip 2 Creators
Creator Hot Seat, 2Creator-led studio format
Creator Hot Seat, clip 3 Creators
Creator Hot Seat, 3Creator-led studio format
Creator Hot Seat, clip 4 Creators
Creator Hot Seat, 4Creator-led studio format

TikTok Shop Promos

Multi-Camera Ecommerce Livestreams

Promotional spots produced to drive tune-in for multi-camera ecommerce livestreams, live commerce built with the operational discipline of broadcast.

TikTok Shop promo 1 TikTok Shop
Shop Promo, 1Multicam ecommerce live
TikTok Shop promo 2 TikTok Shop
Shop Promo, 2Multicam ecommerce live
TikTok Shop promo 3 TikTok Shop
Shop Promo, 3Multicam ecommerce live
TikTok Shop promo 4 TikTok Shop
Shop Promo, 4Multicam ecommerce live
TikTok Shop promo 5 TikTok Shop
Shop Promo, 5Multicam ecommerce live
TikTok Shop promo 6 TikTok Shop
Shop Promo, 6Multicam ecommerce live
TikTok Shop promo 7 TikTok Shop
Shop Promo, 7Multicam ecommerce live
Work with us

Let’s make your next one.

Original IP, live cultural coverage, multi-camera broadcast, or a full TikTok Shop live-commerce operation, tell us what you’re building and we’ll come back with a plan, a creator slate, and a path to revenue.

Start a project → Get in touch