About the founder
Built by the team that built TikTok's original IP.
BA Media was founded by B.A. Lewis — an Executive Producer and creative director whose work spans franchise and format development, cultural tentpoles, red carpet editorial, multi-camera live event broadcast, and interactive field-based formats.
As Executive Producer and Head of Studio at TikTok, B.A. developed the platform’s first original IP — In the Mix, Live On Air, and TikTok TV — creator-driven shows that launched with millions of live viewers per episode and scaled across platforms.
That same operational discipline now powers BA Media’s work for TikTok Shop brands. We don’t guess at what works on TikTok. We’ve produced the formats that defined what works on TikTok.
“We don’t guess at what works on TikTok. We’ve produced the formats that define what works on TikTok.”
Today, BA Media operates across franchise & format development, cultural tentpole production, multi-camera live broadcast, creator ecosystem programming, and TikTok Shop brand campaigns — with clients ranging from #1 TikTok Shop sellers to global beauty and apparel brands.