TikTok Shop Certified Agency Partner · Est. 2024

Be bold.
Be creative.
Be you.

BA Media empowers brands and sellers to dominate the TikTok Shop ecosystem with proven strategies that drive rapid growth, record-breaking sales, and lasting customer engagement. With our elite network of creators, data-driven marketing, and end-to-end operational support — we turn every campaign into a high-converting success story.

TikTok Shop Certified Agency Partner since 2025
One of the few TikTok-certified agencies operating across creator network, ecosystem strategy, and livestream production at scale.
Founded by
Ex-TikTok
Notable Brand
#1 Seller
Live Viewers
Millions/ep
Certification
TikTok Partner
What we do

Built for the TikTok economy.

From ecosystem strategy to creator management to live broadcast production — BA Media operates the full stack of what makes a TikTok Shop brand actually grow. No piecemeal vendors. One team, end-to-end.

01

TikTok Shop Ecosystem Strategy & Growth

The full playbook for dominating TikTok Shop: catalog setup, content cadence, affiliate seeding, paid amplification, live commerce, and ranking optimization — built around proven frameworks that have produced #1 sellers in the U.S.

02

Creator Network Management

Access to our vetted, elite creator network plus end-to-end management: outreach, briefing, contracting, content approvals, and performance tracking.

03

Data-Driven Marketing

Campaign design and optimization grounded in TikTok-native analytics. We measure what drives conversion, not what looks good in a deck.

04

Livestream Production

Multi-camera live broadcast production with the same operational discipline as broadcast TV. Studio, mobile, and on-location setups.

05

End-to-End Operational Support

Logistics, fulfillment coordination, content scheduling, creator onboarding, brand and creator events — we handle the operating layer so your team can focus on product and brand. Plug in for a single campaign or build out a full TikTok Shop operation with us as your standing partner.

Featured work

Projects.

Original IP, cultural tentpoles, multi-camera broadcast, creator-led series — selected work across the major formats we produce.

Selected projects · 2024 — 2026
Discuss your project →
TikTok studio setTikTok TV · Studio
Creator on TikTok setCreator Programming
TikTok live eventLive Broadcast
TikTok productionMulti-Cam Production
TikTok cultural tentpoleCultural Tentpole
Creator seriesCreator Series
TikTok long-form seriesLong-Form Series
CAT 01
Franchise & Original Format Development
CAT 02
Cultural Tentpoles & Red Carpet Editorial
CAT 03
Multi-Camera Live Events Broadcast
CAT 04
Interactive & Field-Based Formats
CAT 05
Creator Ecosystem & Studio Programming
CAT 06
TikTok Shop Brand Campaigns
CAT 07
TikTok Long-Form Series
CAT 08
YouTube Long-Form Series
B.A. Lewis.
Founder & Executive Producer
Prior Role
Executive Producer, TikTok
Studio Lead
Head of TikTok TV Studio
Original IP
In the Mix · Live On Air · TikTok TV
Reach
Millions of Live Viewers / Ep
YouTube
Love at First Bite (LAtryguy)
About the founder

Built by the team that built TikTok's original IP.

BA Media was founded by B.A. Lewis — an Executive Producer and creative director whose work spans franchise and format development, cultural tentpoles, red carpet editorial, multi-camera live event broadcast, and interactive field-based formats.

As Executive Producer and Head of Studio at TikTok, B.A. developed the platform’s first original IP — In the Mix, Live On Air, and TikTok TV — creator-driven shows that launched with millions of live viewers per episode and scaled across platforms.

That same operational discipline now powers BA Media’s work for TikTok Shop brands. We don’t guess at what works on TikTok. We’ve produced the formats that defined what works on TikTok.

“We don’t guess at what works on TikTok. We’ve produced the formats that define what works on TikTok.”

Today, BA Media operates across franchise & format development, cultural tentpole production, multi-camera live broadcast, creator ecosystem programming, and TikTok Shop brand campaigns — with clients ranging from #1 TikTok Shop sellers to global beauty and apparel brands.

Trusted by

Brands we’ve grown.

From the #1 TikTok Shop seller in the United States to global haircare to challenger beauty — the brands that take TikTok Shop seriously.

Crocs/ Olaplex/ Canvas Beauty/ Jeffree Star/ Cali Curves
Canvas Beauty
Olaplex
Jeffree Star Cosmetics
Cali Curves Colombian Fajas
Locafella
#1 Canvas Beauty — ranked the top TikTok Shop seller in the United States.
Industry trends & training

Learning.

Education for sellers
Get the playbook →
TikTok Shop 101

How to set up your TikTok Shop

The step-by-step on getting your storefront live: account verification, catalog setup, payment & shipping, and the first content moves that drive your earliest sales.

Business Formation

How to register as a corporation or partnership

Choosing the right business structure for a TikTok Shop or creator brand — LLC vs corp vs partnership, and what each means for taxes, liability, and growth.

Business Formation

How to register as a sole proprietorship

The fastest legal path to a registered business for solo creators and first-time sellers. What you can do day one, and when you’ll outgrow it.

Work with us

Two ways in.

01 · For talent

Creators

Apply to join our elite creator network. Get paid brand work, livestream slots, and access to TikTok Shop campaigns built around your audience.

Creator application →
02 · For brands

Brands

Tell us about your product, your category, and your TikTok Shop goals. We’ll come back with a plan, a creator slate, and a path to revenue.

Brand intake →
Get in touch

Let’s make something.

Tell us about the brand, the creator, or the campaign. We’ll get back to you within one business day.

Region
United States

Tell us about the project.

We respond within one business day.